The luxury car market has been around for over 100 years and is an iconic way to showcase financial success. However, with so many suitable options, such as BMW, Mercedes-Benz, and Audi, it is important to know the differences in each luxury car brand to effectively choose the best vehicle for you. BMW was founded in 1916 and is focused on performance-oriented design. Mercedes-Benz was created in 1926, marking an important beginning of automobile safety. Audi was founded in 1932 and focused on combining capability with opulence. All three luxury vehicles exude prestige but have significant differences.
Comparing Performance
It is important to compare and contrast the performance capabilities of these vehicles to choose the best option for you. BMW is commonly referred to as the “Ultimate Driving Machine” and offers powerful, fuel-efficient engines and sharp handling skills. Audi’s S and RS models have exhilarating acceleration and handling and provide an all-wheel drive system. Mercedes-Benz blends luxury and comfort, making many of their vehicles comfortable yet they may lack some sportiness. If you want unmatched performance and sporty capabilities, BMW is the way to go.
Design and Comfort
The design and comfort of your future car are also important in your decision to buy. Audi focuses on a minimalist design and highlights attention to detail in the materials used on the car’s interior. Mercedes-Benz is known for its expensive interiors and premium interior materials for maximum elegance. BMWs are known for driver-centric layouts and the use of high-quality material on the car’s interior. Because of its distinguishable, elegant design, BMW is the luxury car brand that shows off your success and meets your comfort needs.
Technology and Innovation
Technology and Innovation play a big part in the luxury car you will purchase. Audi highlights advanced technology, including MMI touchscreens and Virtual Cockpit digital instrument clusters. It also has adaptive cruise control and lane keeping assist to put a strong emphasis on safety. Mercedes-Benz has widescreen digital displays and augmented reality navigation to convey sophistication, collision preparation, and attention assistance to keep drivers safe. BMWs use an iDrive infotainment system that is intuitive and responsive. It is also equipped with blind spot warnings and automatic emergency braking. Because of its progressive technology features, BMW is the luxury car brand to meet your technologically advanced wishes in a car.
Visit Us at Newbold BMW!
Choosing a new luxury vehicle can be difficult, so it is important to compare and contrast the different aspects of each vehicle and see which one is better catered to your needs in a vehicle. If you prioritize sporty driving experience and prestigious design, BMW may be a better choice, whereas Mercedes-Benz or Audi may be a better choice if you prioritize technological advances or luxury interiors. Visit us at Newbold BMW in O’Fallon, IL, to explore our extensive inventory of BMW vehicles.

