BMW’s heritage stretches back to the 1910s when the company began manufacturing aircraft engines in Germany. The iconic blue and white BMW logo was inspired by the Bavarian state colors and the company’s aviation roots in the sky. After the end of the First World War, BMW moved its engineering expertise into producing motorcycles and, luxury automobiles. The BMW 328 was launched in 1936 and established the manufacturer’s reputation for combining high performance with top-tier design. Dedication to engineering excellence and innovation define BMW as a luxury brand to this day.
Engineering Excellence
BMW’s range of groundbreaking performance technologies demonstrates top-quality engineering. The company’s TwinPower Turbo engines deliver exceptional power and excellent fuel economy. BMW also pioneered the xDrive all-wheel drive, which delivers superior handling in all conditions. BMW’s Carbon Core technology integrates carbon-fiber materials into its vehicles’ structures, reducing weight for enhanced performance and efficiency. BMW’s innovations have set drivers’ expectations for performance and design in luxury cars and SUVs.
The Ultimate Driving Machine
“The Ultimate Driving Machine” is a slogan that represents more than high-end branding. Each BMW model delivers precise steering response, dynamic handling, and balanced weight distribution through high-quality chassis design. The responsive throttle control and effortless power delivery connect the driver to the machine and the road. BMW also builds every vehicle with powerful brakes, advanced suspension, and tight aerodynamics. The result is a refined design in a vehicle that provides a thrilling driving experience.
BMW’s Design Philosophy
The BMW design language combines aesthetics with purpose. Motorists are greeted with the company’s signature kidney grille, which optimizes airflow while fostering a strong visual brand identity. BMW focuses on modern designs that are nonetheless timeless. Clean lines, dynamic proportions, and precision craftsmanship are evident in every BMW car and SUV. The company’s interior layouts emphasize ergonomics, driver control, premium materials, and sophistication.
Prestige and the BMW Community
BMW ownership expresses excellence and refined taste. The BMW brand draws passion from drivers who value engineering and dynamic driving. Consequently, there is a global community sharing the BMW experience with others through car clubs and events. From weekend rallies to international gatherings, BMW owners celebrate their connection and show respect for the company’s history of excellence. A strong sense of community reinforces BMW’s prestige, as owners share their love for the brand and its vehicles with others.
Sustainable Luxury
BMW is committed to sustainability alongside luxury performance. The BMW i Series showcases cutting-edge electric technology while maintaining the brand’s legendary driving dynamics and luxurious features. Extensive use of recycled materials and renewable energy in the production process ensures sustainability in every vehicle, too. From the compact i4 sedan to the iX luxury SUV, there is an electric BMW for every driver. With its advanced battery technology, BMW demonstrates environmental responsibility with an enhanced driving experience without compromising power or comfort.
Experience a New BMW
A century-long commitment to engineering excellence, distinctive design, and driving performance has established BMW as an auto brand inseparable from luxury expectations. From its aviation beginnings to today’s sustainable technologies, BMW delivers a premium experience that consistently exceeds expectations. Newbold BMW has an impressive inventory of new cars and SUVs. Check out the Ultimate Driving Machine online now, and visit us in person for a test drive in a new BMW.
Connect with us
